Basic Digital Marketing Audit
- Complete situation analysis of all digital channels.
- Evaluation using established marketing frameworks.
- Clear view of strengths, weaknesses and opportunities.
- One-time report with prioritised recommendation.
Comprehensive Digital Marketing Audit
- Includes everything in the Basic Audit.
- In-depth competitor and positioning analysis.
- Historical / longitudinal trend analysis.
- Segmentation and sentiment analysis using data science models.
- Comprehensive insight report with action roadmap.
Strategy Development
- Digital marketing strategy for the financial year.
- Tactics and channel mix based on your audit.
- Focus on quick wins and short-term growth.
- Clear KPIs and measurement plan.
Strategic Growth
- Includes all Strategy Development features.
- Informed by Comprehensive Audit & multi-year data.
- Long-term marketing roadmap and prioritised initiatives.
- Customer retention and lifecycle strategies.
- Performance tracking and review structure.
Ongoing Support & Consultation
- Direct assistance with executing the chosen strategy or growth development plan.
- Ongoing support to ensure alignment with strategic objectives.
- Flexible engagement models: one-time fee or monthly retainer for continuous support.